Franklin Community Co-op

Quarterly Publication, The New Beet

Logo Design and Rebranding

Peg’s Bike, The new logo was designed based on one of our longest standing staff members daily form of transportation. Our finance manager was even seen riding to work in the winter. The design was an intentional illustration promoting buying from our local co-op and encouraging environmental friendly transportation between both co-op stores. Filled with local produce, honey, the basket holds changing ‘in-season/holiday’ specific goodies carried at the co-op. The style of design is colorful and playful to cater to young families.